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10-11-2008 07:21 PM #1
Chrysler Conundrum > solution(s)?
with all the recent speculation
& since ideal lineups are one of my favorite hobbies
(tho I don't intend to make this one a "MISSION"
)
here's a brief WhatIF
"Cerberus-Sumitomo" buys Saab and the Hummer-name-only, along with the remaining percent of GMAC financing &
buys Ford's share of Mazda (more if they can get it) & VOLVO TOO!
then assembles the following lineup:
Mazda = tiny(Mz1) > medium(euroMz6) vehicles with best-ZoomForTheBuck
Chrysler = moves upscale ASAP/as far as possible
__just new 300's/S80-C90, better-than-concept Imperial/S100, new peoplemover/V&XC 90-100,
__plus a 9-3-based sportlux coupe(-cabrio) (later maybe more)
__(Chrysler-Mazda name in U.S., Volvo/Saab("Scandia"?)-Mazda=ROTW)
Dodge = trucks & a couple larger vehicles engineered by Mazda (ex: U.S.Mz6 & CX9)
Jeep = jeeps ie fewer 'true-er' models; Hummer is top-trim/pkgs
and adds a
GoldenAge premium/mid-level range using names like DeSoto,Hudson,(Nash?), ...
- re-inventing the PTcruiser & Prowler & more,
- with half 50's/half spaceage styling (get Chip Foose on the Board of Directors!)
...this would be a shock&awe production of concept/dreamcar style at just-attainable prices
...(like imho the Challenger intended ...and missed)
Perhaps all these affordable halo cars could share one single, stunning set of interior components? ...so along with their different top-hats on shared platforms, they'd be highly profitable without requiring high volume...
anyone else want to post an alternate? ...or top my CrazyIdea™?
Last edited by 2b2; 10-11-2008 at 09:48 PM.

...with extreme prejudice
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10-12-2008 09:29 AM #2
Re: Chrysler Conundrum > solution(s)?
I like this plan.
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10-12-2008 09:41 AM #3
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10-13-2008 07:11 AM #4
Re: Chrysler Conundrum > solution(s)?
Ford must keep Mazda and both companies must share more capital and must integrated more... The synergy betwin Mazda and Ford is good for both companies.
Volvo is a different tale, Ford need to sell this source of financial losses.
Cerberus will not invest more money in Auto industry. Chrysler was a very big mistake for them, and i think they will sell or close it soon.Falcon Lover
My cars:81 Escort GT;87 Laser (Protege);02 Focus
My current car:07 Explorer XLT ( named Amaranta )
My future car: i want a Taurus SHO or a Flex AWD.My favorite car: this Thunderbird:
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10-13-2008 04:37 PM #5
Re: Chrysler Conundrum > CONSORTIUM
Thanks for the comments, everyone!
this proposal was sort of from a (former-)Mopar-fan viewpoint...
even tho it essentially ThrewAway most Mopar cars (tho not the factories/trucks/Jeeps nor Dealers)
it saves the Names for future 're-incarnation'
&
from a Mazda+Volvo(+recently Saab)-fan viewpoint,
in that it creates the first(afaik) EJA Consortium (Europe-Japan-U.S.) like what Carlos Ghosn has been trying(very trying) to put together.
(the existing OneFord EJA is sooo dominated by the big blue oval that I can't call it a consortium)
from the FordMERCURYLincoln-fan viewpoint
I definitely want to keep Mazda
cuz I hope 'my brand' gets to be the spearhead in greater collaboration
Last edited by 2b2; 10-13-2008 at 04:45 PM.

...with extreme prejudice
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10-13-2008 05:44 PM #6
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10-13-2008 08:22 PM #7
Re: Chrysler Conundrum > consortium/GARAGE-SALE?
related news? / selectively quoted:
Reuters - Cerberus wants stake in any merged Chrysler-source
Mon Oct 13, 2008 6:31pm EDT
PHILADELPHIA, Oct 13 (Reuters)
Cerberus Capital Management, which owns 80 percent of Chrysler, has no plans to divest its stake in Chrysler and aims to own an interest in any combined company that may merge with the U.S. automaker, a source familiar with Cerberus' thinking said on Monday.
Cerberus... ...never discussed divesting its entire Chrysler stake or swapping Chrysler in exchange for an increased stake in auto-lending business GMAC, the source said.
"Cerberus is not dumping Chrysler or simply swapping it for an increased share in GMAC. That deal was not discussed and they have no interest in it," said the source, who declined to be identified.
"In any business combination with... ...anyone else Cerberus would look to come out on the other side owning a meaningful stake in the combined auto company," the source said. (Reporting by Jessica Hall, editing by Richard Chang) (For more M&A news and our DealZone blog, go to HERE)
...with extreme prejudice


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